As Europe’s most effective partner for holistic product communications, we want to make our customers irresistible in their markets. With over 500 media professionals at seven locations, we create content, optimise existing content, and design and implement tailor-made solutions to manage content and achieve perfect playout across all channels.
Consulting
Rethink communication and implement it holistically.
Our greatest added value is our holistic approach. We provide individual advice along the entire value chain of product and brand communications. We create content, support you with our tools, from production and management to playout, and apply our expertise across all channels.
We provide support. In partnership, as equals, in direct conversation. We have been assisting many established customers with our approach. We would love to support you too.
These customers benefit from our holistic approach
Conrad is known in 17 countries as one of the leading procurement platforms for technical business supplies. Their digital platform strategy, besides common e-commerce approaches also includes print – and with great success. Conrad’s programmatic approach has lead the company to achieve considerable KPIs well above industry standards.
GROHE: A 3D World of luxury bathroom and kitchen fittings
GROHE is globally renowned for its full bathroom solutions and kitchen fittings. The global brand, part of the Lixil Group, is characterised by unique products in the most modern designs. And in the same vein, GROHE relies on innovative solutions in marketing, including high-quality 3D visualizations from our Home of Media.
BENVENUTO stands for Italian-inspired business attire. Collaborating on a shoot with Laudert, the focus was on the fashion label’s exclusivity to showcase their exclusive autumn/winter 2020 collection. The results are highly expressive, richly detailed images of inspired elegance, highlighting the smart outfits across online channels, social media, and above all, providing a stunning presentation in the lookbook created by Laudert.
FILA stands for casual styles, trending design, urban looks and excellent sportswear. With last year’s launch of its White Rock Collection, the Italian cult brand created another successful fashion collection and brought it to market with a visually stunning social media campaign – inspired by outdoor clothing and workwear.
Since the 2023 season, Laudert has been the lead agency for the ADAC’s renowned DTM and GT Masters racing series, providing the automobile club with its strategic and creative input. Laudert and its Stuttgart-based team have also been in charge of the MX Masters motocross series since 2016, making it the ADAC’s responsible partner for a total of three racing series.
The BLANCO catalogue production is on a roll! Over the period of just a few months, the company teamed up with Laudert in a joint project establishing a cutting-edge dynamic publishing process – the latest high volume production included 18 catalogues and almost 6,000 pages. The open communication culture between both companies contributed greatly to our success, as the process revealed potential improvements for implementation.
Zurbrüggen has delighted countless customers with a cosy design for their home – and apparently so successfully that those same customers sometimes even prefer to choose their future furnishings from the comfort of their own sofa. In response to this trend, the furniture store brought in Laudert to implement a Contenser PIM system for central management of product and media data, in order to expand and optimise their customers’ online shopping experience.
Celebrating more than 300 years since its foundation in 1707, today, Dorotheum is the largest auction house in central Europe. With its Dorotheum Juwelier, the company is also amongst Austria’s leading jewellery and watch trade addresses – with 26 branches in the country as well as an online store. Laudert acts as lead agency tasked with communicating the brilliance of Dorotheum’s exceptional jewellery department, and as such, responsible for campaign management, content production and creative design.
Laudert and bonprix have a strategic partnership that goes far beyond the provision of individual services. In our cooperation, operational topics are just as important as innovation and change. A holistic approach, crucial to successful marketing, takes centre stage in all areas – for both companies.
With Laudert, we work on many parts of a project simultaneously without losing track – and thanks to the granular workflow structure, we are able to deliver our brochure on time, even with time-sensitive topics.
Thanks to automation, our label production is really fun!
What was exciting for us – in addition to the transfer of knowledge between the Laudert and BLANCO interfaces – was definitely how closely the channel managers worked with the technical units at Laudert, meaning they were able to intervene early on in the event of obstacles, especially when setting up new processes.
The human touch is simply indispensable to a project like this.
Programmatic printing provides us with a viable, cost-covering advertising medium.
