Programmatic Printing
Programmatic printing: a hyper-personalised, highly automated customer approach
Programmatic printing will expand your digital marketing mix to include print. This technology allows you to create hyper-personalised, individualised print products such as flyers, mailings, catalogues or magazines in real time with a print run of n=1, enabling you to reach customers on a personal and emotional level. Based on your customer data, images, graphics, texts and other assets are compiled by personalisation software and printed using variable data printing (VDP). The KPIs speak for themselves: we achieve ROIs of up to 700% in our projects.
- Hyper-personalised:with the help of your data (e.g. from online stores, recommendation engine), we create highly individualised print products that appeal to your customers on a personal and emotional level. Every last one is unique.
- Highly automated:we will work with you to establish workflows that transform programmatic printing into an automated digital channel in the marketing mix.
- Creative:as long as your data provides the right information you will be able to realise any mailing idea. Programmatic printing opens up a high level of creativity in automation.
- Emotive e-commerce:with programmatic printing, we bring the emotive quality and feel of print to your marketing with all the perks of the online world: precise targeting, personalised and in real time
A selection of our references
What our customers say about us
Programmatic printing provides us with a viable, cost-covering advertising medium.
Programmatic printing: measurable KPIs for increased sales
A highly effective communication tool, programmatic printing ensures real personalisation, tailored to customers, not segments. It will take your customer journey to a new level. The technology is activated by triggers that set automatic production in motion, i.e. when a customer makes a return or celebrates a birthday, or a service contract expires. Programmatic printing is targeted print communication that truly reaches customers, generates reactions and measurably increases sales. Conversion rates, ROI, shopping basket values and other metrics far outperform online KPIs.
Print as a digital channel
- haptics and emotion
- system-supported
- in real time
- automated
Real
- data-based
- individual
- customised
- print run n=1
Versatile
- dialogue mailing
- customer reactivation
- catalogue/parcel inserts
- and much more
Our programmatic printing services:
- Strategic support in concept development
- Review of data structures with evaluation of data availability
- Implementation of automated print workflows
- Creation, implementation and design of mailing ideas
- Systemic connection for data transfer
- Support from the first steps to the highly automated application
- Iterative approach from segmentation to individualisation as desired
- Print services and logistics
More content on the topic of Programmatic Printing
Ingo will be happy to advise you!
Ingo Keizers will talk to you about this topic in the context of holistic impactful product and brand communication.
